Vel

Vel Bars are renowned for their delicious and satisfying assortment of snacks, brimming with crunchy nuts, sweet dried fruit, savoury seeds, and wholesome natural ingredients—providing the perfect fuel for success. The packaging not only showcases these natural elements but also channels their energizing essence, cleverly incorporating the repeated 'V' motif throughout, representing both vitality and the brand itself.

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WHAT I WORKED ON

Brand Identity / Art Direction / Packaging 

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STUDIO

Jump Branding & Design