I Dream of Falafel

I Dream of Falafel (or IDOF for short), is a Chicago based Mediterranean restaurant with a dreamy twist. Shifting from its original nod to a 60's sitcom, IDOF embraced an enchanting 'I Dream Of' concept, woven intricately into the restaurant's interior and branding elements. Its flagship location in Wrigleyville, Chicago, radiates this dreamy ambiance, while IDOF ambitiously introduces this captivating concept to its expanding array of locations.

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WHAT I WORKED ON

Brand Identity / Menu Design / Environmental Graphics 

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STUDIO

Jump Branding & Design